When's The Sale?

February 5, 2014 10:25:00 AM


As I often say, volatility is an investor's best friend and the best time to go shopping!

Why are investors afraid of volatility?

When volatility hits the stock market, many investors undoubtedly get nervous or panic out of the fear that they will lose their money.

The fact of the matter is, during periods of volatility, most companies are not going to go out of business. Additionally, if the last five years and the financial crisis have taught us anything, it is that you cannot time the stock market or when it will be a good time to begin or continue investing in a great company.

It is volatility that creates the opportunity to take advantage of buying great companies on sale!

Lets face it, everyone would prefer to buy things they want or need on sale. The problem is, sometimes we just don't know when or even if it will go on sale. So, what do most people do? Regardless of whether it is on sale, they will buy it because they believe they are paying a fair price for their purchase and, they want to own it.

However, there are also times when we know there will be a sale - like after Christmas. Many people look forward to the after Christmas sales and making more purchases because they know they are getting a deal.

So, knowing that in some cases we know and in others we don't know when a sale will take place, the fact of the matter is, we will make a purchase because we believe in what we are buying and will WANT to buy more when the sale finally does happen.

However, what if you don't know what the product you are purchasing is? Do you really care if it is on sale? Probably not, and therefore you likely won't make a purchase.

Let's face it, obviously, Flexibility (the ability to buy something when you want to) and Transparency (knowing what you are buying and why) enable investors to have a greater level of Clarity when making purchasing decisions.

The fact of the matter remains, whether something is on sale or not, if an investor believes in what they are purchasing, volatility will become a non-issue.

Additionally, volatility AND Flexibility allow investors the opportunity to look forward to the next sale and after all, isn't a sale what we are always looking forward to?

Invest With Clarity

Mark Pearson

Mark Pearson

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